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Navigating the Digital Shift: A Marketing Strategy for Manufacturers

April 29, 2025 10:00 AM - 11:00 AM (EDT)

Description

Manufacturers need to take control of their own destiny by applying marketing strategy to help navigate this shift to digital. Eighty percent of the industrial sales cycle happens in digital settings. With this massive change in how industrial buyers behave, the old ways of selling such as sales calls or visits can’t be relied on to grow a modern manufacturing business. Join us for this webinar where MMA member Move Marketing will provide the framework to help quantify the value of marketing to your manufacturing organization, ensure better alignment between sales and marketing, build trust in your B2B brand digitally, identify thought leadership angles and establish a platform from which to create multichannel content.

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Contact Information

Michigan Manufacturers Association
Name: Elizabeth Maciejewski
Phone: 517-487-8542
Email: maciejewski@mimfg.org
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